From Mixtapes to Playlists: Media Personalization in the Digital Age
As consumers, we are compelled to not only own products, but to make those products our own. Personalization stems from a desire for control and a passion for self-expression. Experts who identify or...
View ArticleHalloween: The Celebration of Dramatic Re-Branding
Go into any Halloween superstore and you’ll find a plethora of packaged costumes, cheaply constructed and relatively affordable. Inside each plastic satchel is the promise of transformation – for one...
View ArticleCyber-Santa: Harnessing Social, Mobile, and Digital to Find the Perfect...
The annual tidal wave of Black Friday and Cyber Monday sales has passed, videos of the storm surge serve as testaments to the mayhem. All the discounted, big-ticket items have been swept up into the...
View ArticleBe the Trend: Winning the Race of Real-Time Social Marketing
It’s not enough for brands to follow trends reactively. In today’s fast-paced, hyper-connected media-saturated world it’s not the first horse out of the gate who wins, but the thoroughbred already in...
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